About Rookoo
Rookoo is a Ghent-based startup with a clear mission: helping the event industry work smarter with AI. Our AI-driven digital colleagues take over repetitive tasks, strengthen customer service, and give teams back the space to focus on what truly matters: guests and memorable experiences.
Behind Rookoo is a team of experienced customer service specialists. Our founders worked together for more than eight years in a SaaS environment focused on digital customer service. That hands-on experience forms the foundation of our technology today.
In early 2024, the team began experimenting with various large language models (LLMs). The goal was ambitious yet clear: to build a centralized environment where AI assistants actively support organizations and help them grow.
Our AI assistants support organizations across websites, inboxes, and social media, and communicate directly with customers via WhatsApp. This enables faster, more consistent, and more personal communication.
The name Rookoo refers to the characteristic sound of a pigeon. Not by coincidence: pigeons are known for their strong ability to collaborate, their willingness to experiment, and their impressive track record in task management (think Project Pigeon). For centuries, they have helped deliver messages efficiently. That's exactly what our digital colleagues do today.
Meet the team
Jeroen Borloo
Co-Founder & CEO
Senior Customer Success Manager at Qualtrics • Advisory Board Member at Richmond University • Financial Advisor at Belfius & Argenta.
Anthony Meirlaen
Co-Founder & CTO
Software Engineering Manager at Qualtrics • Board Member at HackYourFuture Belgium • Software Engineer at Engagor/Clarabridge.
Jared Dierickx
Co-Founder & Head of Design/UX
Staff UX Designer at Qualtrics • Senior UX Designer/Art Director at Clarabridge/Engagor • Creative Director at Proudfield • Art Director at Netlog and Wax Interactive.
Thibaut Vincent
Co-Founder & Head of Platform
DevOps Engineer at Qualtrics/Clarabridge • Software Engineer at Clarabridge.
Thomas Martens
Head of Customer Success
Head of Customer Success at Paperbox • Customer Success/Product Manager at Qualtrics/Clarabridge.
Mathilde Caron
Account Executive
Account Manager at Deliverect • SDR at Teamleader • Sales Advisor at Unibricks.
Inya Synhaeve
Account Executive
Growth Partner Benelux & Nordics at Google • Coordinator Growth & International Business at Voka • Account Manager at CRM Group.
Roo
Leader of the Flock
Chief Pigeon at Rookoo • AI Sidekick for Event Teams • Lead Conversationalist • Human-Friendly Automator.
Rookoo talks to your customers 24/7
Stop losing bookings to 9-to-5 hours
They rarely talk to only one venue, so swift replies are essential to get the booking before competition does. Even while you're asleep or spending time with the family.
Checks availability and handles the intake
Don't make people wait for hours to tell them you're fully booked
We check availability, provide your customers with accurate information, suggest alternatives when availability is limited, and keep track of your calendar so you're always on top of things!
Fills your CRM or booking software
Don't waste time keeping your systems up to date
We play nice with your internal systems like CRM's and booking software. We keep everything in sync, and hand off to your team for seamless follow-up.
We are trusted by
